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HDB Buangkok
PROJECT DESCRIPTION
To celebrate the launch of the new Buangkok Square Mall, The Doodle People created four fun and interactive social augmented reality filters.
CLIENT
Five Stones Theatre
OBJECTIVES
PROJECT TYPE
Social AR
- Tell a story using digital and physical mediums
- Allow audiences to interact with the performance
FINAL PRODUCT
Each filter was centered around a different feature of Buangkok and were designed to bring out feelings of nostalgia, curiosity and playfulness.
These filters could be accessed over Facebook and Instagram. This helped bring attention to Buangkok even during COVID times where large events could not be held.
THE IDEA
With the new Buangkok Square Mall opening and limited options for publicity events available, LOPELAB turned to The Doodle People for help.
The goal was to bring attention to the Buangkok area and focus on the qualities that made it a unique and valuable part of Singapore.
BRINGING IDEAS TO LIFE
Our design team decided to create four filters that would each represent a different aspect of Buangkok.
On top of that, our design team wanted to bring out different emotions.
We stayed in constant communication with LOPELAB and went through multiple iterations to get the look and feel just right.
LAUNCHING THE PRODUCT
With nostalgia and playfulness in mind, our team created interactive augmented reality experiences that would capture the public’s imagination. … (will be completed when product is launched)
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