ChariTrees AR

PROJECT DESCRIPTION
The ChariTrees initiative wanted to raise donations in the spirit of Christmas.
CLIENT
The Rice Company Limited
OBJECTIVES
PROJECT TYPE
Social AR
- Draw attention to the arts in Singapore using interactive methods.
- Encourage more people to donate.
FINAL PRODUCT
Both virtual and real Christmas trees were planted at five different locations in the Marina Bay area. Each location had a different ornament theme that was enhanced by the filter.
When users arrived at the site, they could use our world filter to see a magical AR Christmas forest.
THE IDEA
The ChariTrees initiative was all about reminding people to give back to the community during this magical season.
Our team wanted to do something special for the bicentennial and decided to enhance the Christmas experience with AR.
BRINGING IDEAS TO LIFE
The team worked with The RICE Company Limited nonstop, constantly implementing feedback into the design and aesthetics of the filter.
We made several trips to the various locations to ensure the best spacing, lighting and atmosphere for our filter. This was because each location had a different theme and overall atmosphere.
 
The filters were customised to match the on-site clients' wishes and their Christmas theme.
LAUNCHING THE PRODUCT
Weeks of work culminated at the launch party where members of The RICE Company Limited and other benefactors got to have fun with the filter.
The event also saw Singapore’s Madam President play around with the AR trees!
 
In total, 80,000 people from all over Singapore used the filter and helped to spread the Christmas spirit.
Previous Project
USC Virtual Classroom
Next Project
DOTS Five Stones Collaboration

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Singapore

Augmented Reality