The ChariTrees initiative was all about reminding people to give back to the community during this magical season.
Our team wanted to do something special for the bicentennial and decided to enhance the Christmas experience with AR.
BRINGING IDEAS TO LIFE
The team worked with The RICE Company Limited nonstop, constantly implementing feedback into the design and aesthetics of the filter.
We made several trips to the various locations to ensure the best spacing, lighting and atmosphere for our filter. This was because each location had a different theme and overall atmosphere.
The filters were customised to match the on-site clients' wishes and their Christmas theme.
LAUNCHING THE PRODUCT
Weeks of work culminated at the launch party where members of The RICE Company Limited and other benefactors got to have fun with the filter.
The event also saw Singapore’s Madam President play around with the AR trees!
In total, 80,000 people from all over Singapore used the filter and helped to spread the Christmas spirit.