BUANGKOK SQUARE INSTAGRAM AR FILTERS
The Doodle People was commissioned by HDB to develop Instagram AR filters that could be deployed at Buangkok Square Shopping Mall
Housing Development Board (HDB), in partnership with Lopelab
Instagram AR Filters
To drive traffic to the mall
while respecting social distancing measures.
Visitors would get discounts, vouchers etc from participating stores when they show a screenshot or video of themselves using the Instagram filters.
Four Instagram AR filters were developed:
-The Past in Present filter
-Which Buangkok Square Dish Are You filter
-Dragon Fly Game
-The Digital Kampong filter
Working with a space design agency, areas in the mall were redesigned to bring back the "kampong" atmosphere as Buangkok was home to one of the last kampongs in Singapore.
At each of these areas, visitors would scan a QR code to trigger an Instagram AR filter experience that was related to that area.
BRINGING IDEAS TO LIFE
THE PAST IN PRESENT FILTER
This filter was designed to transport users to multiple iconic hetitage sites in
WHICH BUANGKOK SQUARE DISH ARE YOU FILTER
This generator Instagram filter would select a dish for the user. It was preloaded with pictures of 30+ dishes from the foodcourt.
DRAGON FLY GAME
Based on the famous playground dragon from HDB in Toa Payoh, this filter requires users to use their head to move the flying dragon up and down to avoid the kites and collect hearts along the way.
THE DIGITAL KAMPONG
Users are invited to reminisce about the good old days with this Digital Kampong Instagram filter. As they enter the portal, they are immersed in a virtual platform of the last remaining kampong in Singapore with various of interactive elements.