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Fairprice Group Animation

PROJECT DESCRIPTION
​A series of animated videos for Fairprice Group, supporting the launch of their 'Growth Mindset Initiative'.
CLIENT
Fairprice Group
OBJECTIVES
PROJECT TYPE
Motion Graphics
  • Communicate Fairprice Group's 'Growth Mindset Initiative' to staff
  • Explain training concepts in an approachable and entertaining way
FINAL PRODUCT
A set of 5 animated videos with colorful motion graphics and Singlish dialogue to engage with the target audience.
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