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Privacy Policy

Our Story

Last modified: 28 February, 2024

Privacy Policy for The Doodle People LLP

At The Doodle People LLP, accessible from, our main priority is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by The Doodle People LLP and how we use it. We aim to keep this policy straightforward and free of complex legal terms to ensure you understand our practices regarding your personal data.

Summary of Our Privacy Commitments

  • We do not sell your personal data to anyone.

  • The information we collect about you comes directly from your interactions with our website. We do not collect personal information from third parties.

  • We gather some personal information from you, such as device type and IP address, to enhance our services and ensure our website's security and functionality.

  • You have complete control over your personal information, including the right to opt in or out of our newsletters, update your account details, or request a copy of the information you've provided.

  • Our use of your information is aimed at providing a personalized and relevant experience on our website.

1. Information Collection and Use

We collect information that you voluntarily provide to us through our website, including your email address, comments, and messages. If you post personal information about someone else, ensure you have their consent. Purchases on our website require us to collect payment information and contact details. We also collect technical information such as your IP address and browser details.


Our website uses cookies to improve your experience, such as remembering your login status and preferences. We use both session and persistent cookies, and by using our website, you consent to our use of cookies.

2. Use of Collected Information

The information we collect is used to deliver our services to you, such as sending account-related messages, conducting analytics to improve our website, and ensuring the security of our platform. We base the processing of your personal data on our legitimate interest in providing relevant content and services and maintaining a secure environment.

We use the information we collect to provide you with our services as well as content that’s relevant and personal to you. Consequently, it’s necessary for us to use your information to:

  • send you your personality test results, if you request them in the results screen or in other sections;

  • send you account-related messages, such as password recovery e-mails;

  • identify you and ensure the security of your account – e.g., by verifying that you own the email address linked to your account;

  • collect payments from you and send you e-mails with your order details, if you decide to purchase something from us;

  • provide you with content and services relevant to you – e.g., information for people with your personality type;

  • help you connect with other members – e.g., by creating a friend request automatically if someone tries to send you an email invite;

  • respond to your questions or complaints, or to complaints made about your use of our website.

We have a legitimate interest in using your information in these ways. It’s necessary for us to do that to make our services and content as relevant to you as possible, and that’s in both of our interests.

In addition, we have a legitimate interest in maintaining our relationship with you, improving our website and services, and protecting both you and other users.

Consequently, we use your information to:

  • conduct analytics on how you use our website in order to better understand your needs and to optimize our service and experience. For instance, by measuring the time you spend on a certain page before and after a design change, we can understand whether there’s anything we need to tweak. In order to do that, we use third party services, Google Analytics and Hotjar, to collect standard internet log information and details of visitor behaviour patterns (for example, how much time you spent reading your personality test results). We’ve already mentioned these services in the Cookies section above.

    This information is only processed in a way which does not identify anyone. For example, we don’t make, and don’t allow Google to make, any attempt to match such information with personal data we hold about you.

  • improve our website and develop new functionality. For example, if the majority of respondents in one of our surveys say they’d like to learn more about dealing with a difficult colleague, we’ll certainly take that into account.

  • conduct internal analysis and scientific / statistical research to improve our services and understanding of personality traits. For instance, your responses to our surveys could help us figure out whether Extraverts or Introverts are more likely to be early risers. The raw research data you supply is anonymized or pseudonymized, and access to it is strictly limited. Even our own researchers only see data that cannot be connected back to any individually identifying information, and we only publish aggregate statistical data.

  • keep the website secure and prevent fraud – e.g., by logging authentication attempts or activities related to your account;

  • keep both you and other users safe, including working with law enforcement where necessary. For instance, we may inform the police if something you’ve posted makes us believe that it’s highly likely you or someone else is in immediate physical danger.

  • verify compliance with the terms and conditions governing the use of the website, e.g. by reviewing your private messages if another user complains of harassment.

Finally, in addition to what we discussed above, we’ll only use your information with your consent:

  • to send you email newsletters, if you’ve specifically agreed to receive them and confirmed that by clicking a link in the verification email. You can unsubscribe from our newsletters at any time by clicking a link at the bottom of any message.

  • where the assessment for which you’re supplying us with personal data relates to “special category” personal data (e.g., your religious beliefs or political views), and which we then process to provide assessment results and then subsequently for research purposes (where the data will be anonymized or pseudonymized). Here we rely first on our legitimate interests, and second on your explicit consent to this.

Please note you may withdraw your consent at any time.

Where you supply us with special category personal data we may also further process this data for research purposes – typically it will be anonymized so that it ceases to be personal data. In this case we’ll also rely on Article 9.2(j) of the General Data Protection Regulation (GDPR) to the extent the processing of personal data is involved.

We won’t provide your personal information to any third parties for the purpose of direct marketing by those parties.

3. Information Transfer and Sharing

We may share your information with third-party providers necessary to operate our website and deliver our services. Any transfer of your information outside the European Economic Area (EEA) will be protected by appropriate safeguards. Our third-party providers include email delivery services, payment processors, and analytics tools.

In general, we use contract clauses for such transfers (as per the Article 46.2 of the GDPR), unless the country in question is judged adequate under the Article 45 of the GDPR (including in the case of the U.S., Privacy Shield). We also limit access to your personal information to those members of our staff who have a business reason for knowing such information.

Here’s a list of third party providers we’ll share your information with, if necessary:

  • MailChimp, to deliver our newsletters. We also gather statistics around email opening and clicks to help us monitor and improve our newsletters. MailChimp’s privacy policy is here.

  • Postmark and Microsoft, to deliver our non-newsletter e-mails, e.g., when we respond to your messages. Again, we’ll also collect information regarding email delivery and opening rates to improve deliverability and help with troubleshooting. You can find Postmark’s privacy policy here and Microsoft’s privacy policy here.

  • Stripe and PayPal, to process payments and conduct anti-fraud checks. Here are links to Stripe’s and PayPal’s privacy policies.

  • Pusher, to deliver realtime notifications and private messages. Their privacy policy is here.

  • Google, to analyze the behaviour of our visitors. Google’s privacy policy is here.

  • HelpScout, to manage and respond to support e-mails. Their privacy policy is here.

  • Slack and Asana, for our everyday communication and planning. Their respective privacy policies are here, and here.

4. Managing Your Information

You can manage your personal information through the Settings section of our website, including updating your email address and deleting your profile. We take steps to ensure the continued confidentiality of your personal data. If you delete your profile, we’ll anonymize your user record, removing your email address, name, age, etc.

5. Disclosure of Your Information

We may disclose your personal information if required by law or to protect your or others' safety. We do not share your information with third parties for direct marketing.

Our staff, agents, suppliers, and subcontractors may also need to have access to your information where that’s necessary. This applies to any member of our group of companies – e.g., our subsidiaries and our ultimate holding company and all its subsidiaries.

Here are certain circumstances where we may disclose your personal information:

  • where we’re required to do so by law or in connection with any ongoing, prospective, or reasonably likely (in our opinion) legal proceedings;

  • where we need to establish, exercise, or defend our legal rights (e.g., providing information to others for the purposes of fraud prevention);

  • if we’re engaged in a merger, reorganisation, or any similar proceeding requiring the transfer of your information – we’d then share your information with a party involved in such a process (for example, a potential purchaser);

  • if we have strong reason to believe that you or someone else is in immediate physical danger (e.g., there’s a reasonably credible threat of self-harm posted in our Discussions), we’ll try to get in touch with local authorities and provide them with information that may help them prevent that.

We don’t serve ads on our website, and we don’t share your data with online advertisers. As a general rule, except as discussed above, we don’t share your personal information with any third parties.

6. Data Retention

We retain your information only as long as necessary for the purposes outlined in this policy and in accordance with our data retention policy.

Here are some examples of categories of data along with their periods of retention:

  • payment and order data, including relevant access logs – 10 years;

  • activity logs, minus the above – 1 year;

  • transient activity records, such as email invites or password reset requests – 3 months;

  • account details – unlimited;

  • content submitted to our website, such as comments or forum posts – unlimited.

We’ll depersonalize your information or remove it entirely from our systems once we no longer need it to comply with our legal or regulatory obligations, or for other purposes described in this policy.

7. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal data from children under this age.

As a small company, we don’t have the resources to verify and track parental consent – so unfortunately, if you’re below the age at which you can provide consent in your country, you aren’t entitled to use our website.

8. Your Rights

Under the General Data Protection Regulation (GDPR), you have rights regarding the processing of your personal data, including the right to access, correct, or delete your data.

9. Data Security

We take precautions to protect your personal data from loss, misuse, or alteration. For instance, we store this information on our secure (password and firewall-protected) servers, encrypt traffic to and from the website, and anonymize or pseudonymize personal information where possible. However, no internet transmission is entirely secure, so we encourage caution when sharing sensitive information.

Do note that we can’t guarantee complete security of data sent over the internet – for example, someone may discover a vulnerability in the encryption protocol that we use, your internet service provider may record the data you send, and so on. Please take care when posting sensitive data.

10. Contacting Us

For any questions or concerns about this policy or your personal data, please contact us at


11. Updates to This Policy

We may update this privacy policy to reflect changes to our practices or for other operational, legal, or regulatory reasons.

By using our website, you acknowledge that you have read and understand this Privacy Policy.

And remember, you’re responsible for keeping your password and other login details confidential. Don’t share such information with anyone as whoever has it will have full access to all your information on our website.

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