Chalk Alive - Hello Kitty

PROJECT DESCRIPTION
The Doodle People worked with an American toy company and Sanrio to create an augmented reality app that would allow the user to interact with chalk drawings.
CLIENT
Horizon Group USA and Sanrio
OBJECTIVES
PROJECT TYPE
Augmented Reality Application
  • Create an engaging experience
  • Allow children and their parents to have fun together
FINAL PRODUCT
After drawing with chalk and a stencil, users could scan their drawing using the app and bring a character to life.
 
We designed several versions of Hello Kitty for this experience.
BRINGING THE IDEA TO LIFE
The Horizon Group was coming out with a brand new sidewalk chalk and wanted to add something special that would help their product stand out.
They wanted something futuristic, fun and interactive that kids would love! The Doodle People decided augmented reality experiences would be the best way to engage kids and spark wonder. 

For this project, we worked with Sanrio to develop 3D models of Hello Kitty for the app.
Learning through play is at the center of The Doodle People’s philosophy so this project was so much fun for our design team.

All of the animations, models, interaction designs and graphics were made in house.
Mask Group 84.png
rabbit typing.gif

Are you ready
to play?