BRINGING THE IDEA TO LIFE
The Horizon Group was coming out with a brand new sidewalk chalk and wanted to add something special that would help their product stand out.
They wanted something futuristic, fun and interactive that kids would love. The Doodle People decided augmented reality experiences would be the best way to engage kids and spark wonder.
Learning through play is at the center of The Doodle People’s philosophy so this project was so much fun for our design team.
All of the animations, models, interaction designs and graphics were made in house.