BRINGING THE IDEA TO LIFE
Working with a space design agency, areas in the mall were redesigned to bring back the "kampong" atmosphere as Buangkok was home to one of the last kampongs in Singapore.
At each of these areas, visitors would scan a QR code to trigger an Instagram AR filter experience that was related to that area.
THE PAST IN PRESENT FILTER
This filter was designed to transport users to multiple iconic hetitage sites in Singapore.
DRAGON FLY GAME
Based on the famous playground dragon from HDB in Toa Payoh, this filter requires users to use their head to move the flying dragon up and down to avoid the kites and collect hearts along the way.
THE DIGITAL KAMPONG
Users are invited to reminisce about the good old days with this Digital Kampong Instagram filter. As they enter the portal, they are immersed in a virtual platform of the last remaining kampong in Singapore with various of interactive elements.
WHICH BUANGKOK SQUARE DISH ARE YOU FILTER
This generator Instagram filter would select a dish for the user. It was preloaded with pictures of 30+ dishes from the foodcourt.