Every brand has a story to tell. The harder question is how to tell it. Should you create an animation? Film a live action video? Build an interactive experience? Or combine several formats into one campaign? There is no single answer that works for every project. The right creative format depends on what you want people to understand, how you want them to feel and what you want them to do afterwards. At The Doodle People, we are a creative studio in Singapore specialising in animation, live...

When comparing 2D vs 3D animation, neither technique is automatically better. The right choice depends on what your audience needs to understand, the visual style you want, your available assets, budget, schedule and how the finished content will be used. As a general guide, 2D animation is often well suited to explainers, educational content and character-led storytelling. 3D animation becomes valuable when depth, physical form, realistic materials or spatial accuracy are important. Some...

Quick take: You don’t need a ticket, a queue, or even an app. Tonight, you can walk through the Smithsonian, wander the Louvre, or...