BRINGING THE IDEA TO LIFE
In 2016, SMRT wanted to upgrade their old systems and needed to raise public awareness of these changes.
In the midst of a difficult PR situation, this video was to be short, entertaining and informative.
The animation team created the script, storyboards and animations in house while constantly striving for professionalism.
Though there were very few reference photos, we were still able to visualise the changes for the public.
We worked constantly with SMRT to create the exact look and feel they needed.
The video was shown on 3000 screens all over Singapore, in every train station. It helped to educate the public in a pleasant way and encouraged patience and understanding. We even made it to the SMRT official YouTube page!