SMRT Informational Video

PROJECT DESCRIPTION

SMRT wanted to improve their PR and explain to audiences what improvements were being made.

CLIENT

SMRT

OBJECTIVES

PROJECT TYPE

Whiteboard Animation

- Educate the public in a straightforward and pleasant way

- Give details on improvements to the SMRT system

FINAL PRODUCT

The video helped to clearly explain what improvements were being made whilst encouraging passengers to be patient.

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The video was shown on over 3000 screens all over Singapore, in every train station

THE IDEA

In 2016, SMRT wanted to upgrade their old systems and needed to raise public awareness of these changes.

In the midst of a difficult PR situation, this video was to be short, entertaining and informative.

BRINGING IDEAS TO LIFE

The animation team created the script, storyboards and animations in house while constantly striving for professionalism.

Though there were very few reference photos, we were still able to visualise the changes for the public.

We worked constantly with SMRT to create the exact look and feel they needed. 

LIVE FINAL PRODUCT

The video was shown on 3000 screens all over Singapore, in every train station. It helped to educate the public in a pleasant way and encouraged patience and understanding. We even made it to the SMRT official YouTube page!

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