Realistic Integrations for SSO, Ticketing, and CRM in a Virtual World on a Tight Timeline
- The Doodle People
- 7 days ago
- 3 min read
Quick answer: For your first virtual world, we recommend keeping integrations light. Send attendees a link or access code, use a short signup form, and track basic behaviour inside the world. After the event, export the data and upload it to your CRM. Leave heavy integrations like SSO (Single Sign-On), ticketing APIs, and automated CRM syncing for Phase 2 or stretch goals. These often take weeks longer because of security checks, IT coordination, and testing.
Build your world in the browser using your best existing content, prove it works, then expand.
Why this question matters
When you’re planning your first virtual world, it’s tempting to want everything: instant logins, ticketing tied to your events, live updates to your CRM.
The problem? These are the parts that most often delay launches. Even the simplest SSO setup needs time for IT reviews, data mapping, and back-and-forth testing. Ticketing systems need to sync with your access rules. CRM automation needs clear field mapping and lead scoring before it can go live.
The truth is, you don’t need any of that to run a great pilot. What you need is to go live quickly, capture useful data, and prove the concept.
The fastest integration pattern for your first virtual world
Here’s what works best when time matters:
Access control: Share a link or code for entry.
Sign-up form: Ask for the essentials (name, email, company) before entry.
Engagement tracking: Measure dwell time, clicks, and completions inside the world.
Data hand-off: After the pilot, export your data to a CSV and upload it to your CRM.
This simple setup means you can:
Launch in as little as 4 weeks (if your assets are ready).
Show leadership real engagement numbers, not just visitor counts.
Avoid the slowest parts of integration work.
Why SSO belongs in Phase-2
What is SSO? Single Sign-On lets people log in once and access multiple systems.
Sounds simple, but in practice, it means:
Setting up a secure connection between your platform and your company’s login system.
Mapping what information is passed between the two.
Testing in multiple environments before launch.
Typical enterprise timelines:
Simple, modern setups: a few days to a week.
Complex, multi-domain setups: 4 to 8 weeks or more.
By keeping SSO for Phase 2, you avoid pushing your pilot back while still collecting all the attendee details you need via your form.
Ticketing: keep it manual for now
Ticketing platforms like Eventbrite are great, but linking them directly to your virtual world can take extra time.
You need to match ticket types with access permissions.
If ticketing is tied to SSO, you inherit all the delays above.
For a pilot, keep it simple:
Handle registration separately.
Send approved attendees their link or code.
CRM automation: save it for when you have real data
Pushing every click and visit into your CRM sounds powerful, but it comes with risks:
You need to decide exactly what gets sent.
Bad mapping can clutter your CRM with irrelevant data.
For your first virtual world:
Export and upload in one batch after the pilot.
Review which engagement signals are worth tracking long-term.
Building your world without delay
You can build the virtual world without integrations!
Weeks 1–2:
Finalise your scope to one scene, 5–10 clickable hotspots.
Reuse your best existing content - no new 3D assets yet.
Weeks 3–4:
Build in the browser (WebGL) so there’s no install.
Set up basic analytics.
Test on standard laptops and phones to make sure it runs smoothly.
Keep the experience smooth and accessible
Fast delivery doesn’t mean cutting corners:
Performance: Aim for quick loading (under 2.5 seconds for main content) and responsive clicks.
Capacity: Plan for 20–50 people per room; the system can make extra “copies” if more join.
Accessibility: Include captions, transcripts, keyboard navigation, and a 2D/video fallback.
How to develop your first virtual world and set you up for success
Starting light lets you:
Launch sooner.
Gather proof of engagement (and budget justification).
Win leadership support for deeper integrations later.
Phase 2 upgrades can include:
SSO for smoother logins.
Ticketing integrations for large events.
Automated CRM syncing with lead scoring.
Multi-scene worlds with custom features.
Key takeaways
Pilot first: Keep Phase-1 integrations simple — link, form, analytics, manual CRM export.
Browser-first: No installs means faster adoption and fewer IT headaches.
Phase your upgrades: Add SSO, ticketing, and automation only after proving value.
Glossary
SSO (Single Sign-On): One login for multiple systems.
WebGL: Technology that lets browsers display 3D worlds without extra software.
WebXR: Lets browsers work with VR and AR headsets.
Instancing: Making parallel copies of a virtual room to handle big crowds without slowing down.
Book a free 15–30 min consult with our friendly team! We’ll help you right-size your virtual world, keep your launch on time, and make sure your first virtual world delivers results. Contact us today!
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